Tuesday, March 10, 2009

FIGHT!!!: Microsoft Vs. Sony. No Blu-ray??


Those with hopes for native Blu-ray support in Microsoft's upcoming Windows 7 operating system should flush them down the shitter because there has been confirmation the new OS won't play Blu-ray movies out of the box. Blu-ray support in Windows 7 will be provided by "PC makers or BRD drive makers," according to Steven Sinofsky, senior vice president of the Windows and Windows Live Engineering Group at Microsoft, in a statement published by windows7center.com.


Just as with Windows XP and DVDs, Blu-ray playback under Windows 7 will require the installation of third party media suites such as CyberLink's PowerDVD or Corel's WinDVD. By refusing to licence the Blu-ray playback decoder for Windows 7, Microsoft is pushing the costs onto PC makers who will generally obtaining Blu-ray licenses bundled with Blu-ray drives.

Microsoft backed the doomed HD DVD format in the high definition format war which saw the Sony-backed Blu-ray format emerge victorious. Windows has not completely turned its back on the format, with Windows 7 offers the ability to read and burn Blu-ray data discs.


Is Microsoft that little kid with a bad attitude, not supporting Blu-ray because of its main console competitor, Sony? Who knows, but this does put Microsoft in a bad light in my book and on the losing side of the battle. You have to adapt. Right now, Apple is making its mark over MS with its incredibly superior Operating System, thus basically making Apple a better software manufacturer with respects to that. And now, game producers want more space to produce their games and HD-DVD just doesn’t cut it anymore. MS, you really do need to move on and just accept the new, just like Sony knows that iPod’s reign supreme in the music player industry, thus actually making iPod compatible components and even peripherals. Pride is a terrible thing MS, and if you continue your selfish ways then SEE-YA!



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