Justin Timberlake: My Name Is William Rast

"This Is So Going In My Blog,"

"William Rast" is a clothing line created by singer Justin Timberlake, and best friend, Trace Ayala! The name, "William Rast" came from the pair's grandfather's names. William is Justin's grandfather, and Rast is Trace's.

William Rast is most known for their premium jeans. Celebrities like Cameron Diaz, Paris Hilton, Eddie Murphy, Emmanuelle Chriqui, and Nick Cannon have been known to sport the brand!


The partners describe their collection, "This clothing is representative of where we come from," Justin tells Solis. "It's sort of country, but it's also got a little edge and a little chic to it." "It's definitely a contemporary feel," adds Trace. "It's not mass marketed. We're very meticulous about the stores we're going to be in."

Justin Timberlake recently shot a mini movie for the ad campaign of William Rast titled, "I Am Wailliam Rast." The ad was shot by, Jonas Ackerlund, and features supermodel, Erin Wasson. The screenplay and score was co-written by Justin. The ad has just premiered its first few trailers!


I think their jeans look very cool.....but they are expensive. These jeans go for about $200.00 and up. Might have to save up for a pair of these! William Rast is only in select stores, so they might be a little hard to find, but you guys can definitely cop these at their website!

For more info: William Rast Official Site

William Rast Ad Trailer:



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